Lil Loafs

Goal

Create a blind box collectible that always felt unique. Each figure was to be hand-crafted and individually customized, ensuring that every user received a one-of-a-kind experience that felt personal and special.

Research

Appealing Blind Box Qualities

Why do you buy it?

Sketching &

Ideation

The desire for cute, unique combinations sparked sketches around a variety of loafing cats that also were a resemblance of popular bread types

Mold Making &

Prototyping

Models were created and mother molds were made. A fast casting material was used for the figurines which were cleaned up before the paint process. Every face was drawn on individually to ensure they all had their own character and a sealing varnish was applied for protection.

Packaging &

Marketing

Packaging design was about extending the experience, not just protecting the product. An Instagram was created to help connect with the community and custom assets were made to introduce the brand.

Social media

SOLD OUT

The 75 units that were made overall, sold in the first 20 minutes of being available. Profit made is being invested in another round of production with new characters.